Now accepting founding sellers in Dallas–Fort Worth

Sell your Texas home and keep more of what you've built.

A licensed Texas brokerage that markets, prices, and sells your home for one flat fee — not a 3% commission. Plans from $2,000 total — $500 to start, the rest at closing.

Licensed Texas brokerage
MLS + Zillow, Redfin, Realtor.com
Professional photography
Written pricing strategy
Negotiation support available
Weekly seller reporting

List & Market — $2,000 total · $500 to start · balance at closing

Live in Dallas–Fort Worth now · Austin, Houston & San Antonio coming soon

Create a free account and see your full selling plan — property details, timeline, pricing, and dashboard — before paying anything.

See it in action

How Parcel works, in under a minute.

Professional marketing, AI-powered pricing, a live listing, and a licensed Texas broker when you want one — all for a flat fee.

~1 minute · sound on for the full walkthrough

See exactly what you get.

We're new, so we won't show you invented reviews. Instead, inspect the actual product — these are real screens from Parcel, with sample data.

Every offer, read for you

Sample — illustrative
Verified from documentsQualified

Contract price: $352,000

Financing: Conventional

Pre-approval: $360,000 · verified

Option: $200 / 7 days

“Strong over-asking offer with financing already pre-approved above the price. A clean, well-qualified offer.”

Estimated net to you ≈ $118,400 (after payoff & typical TX costs)

AI reads every contract, checks proof of funds and pre-approval, and ranks offers by what you'd actually walk away with. Counter with guidance — or let a licensed broker negotiate on Broker-Backed.

Pricing you can defend

Sample — illustrative

Recommended launch price

$438,000

Range $425,000 – $451,000 · est. 18–24 days on market

This week's read: “Strong early engagement for the price band — hold. Most DFW homes see peak activity in weeks 1–3.”

A written pricing analysis from verified market data — plus an automatic weekly check-in that tells you when the data says hold and when it says adjust.

A launch buyers actually see

Sample — illustrative
  • Day 1: MLS live, syndicated to Zillow, Redfin, and Realtor.com — full public exposure from the first hour.
  • Professional media: photography, virtual tour, and floor plan shot before launch.
  • Amplification: managed paid campaigns extend the launch across major real-estate platforms and social.
  • Reported weekly: views, saves, and what we're doing next — visible in your dashboard.

The foundation is maximum public exposure; advertising amplifies it. You see all of it working — nothing happens in a black box.

A weekly report, not silence

Sample — illustrative

Week of Mar 2 – Mar 8 · Day 12 on market

1,240 portal views · 38 saves this week

Ad refresh shipped; 2 showings booked via ShowingTime

Pricing check-in: hold — engagement on pace

Next action (you): approve the showing-feedback summary → 2 min

Every week: what happened, what Parcel did, what's next, and who owns it. You should never have to wonder what's happening with your own listing.

Build my free selling plan

No credit card required · Review everything before paying

See what you could keep.

Compare Parcel's flat fee with a traditional 3% commission on your home's value.

$575,000
$150K$2M
Traditional 3%

$17,250

3% listing commission

Parcel List & Market

$2,000

Start for $500 — pay the rest at closing

You could keep

$15,250 more

88%

potential savings vs. traditional

Everything your sale needs. Nothing you don't.

Parcel gives every Texas home seller access to professional pricing, real marketing, and expert transaction guidance — for a flat fee that's a fraction of traditional selling costs.

Smart Pricing

Know your home's true market value.

Our pricing analysis covers recent comparable sales, neighborhood trends, school ratings, and days-on-market patterns to recommend a price that works for your timeline and goals.

  • Comparable sales analysis
  • Price sensitivity modeling
  • Multiple offer probability score
Start your plan
Done-For-You Marketing

Real marketing that runs while you focus on moving.

Professional advertising campaigns launched across social media and top real estate sites — included with your plan. No setup required on your end. We handle it.

  • Social media advertising
  • Display ads on top real estate sites
  • Campaign managed by Parcel
Start your plan
Expert Transaction Guidance

Texas-specific guidance when you need it.

Ask anything about disclosures, contracts, inspections, or closing. Our expert advisor knows Texas real estate rules and gives you clear, actionable answers — not generic disclaimers.

  • Disclosure requirement guidance
  • Contract review prompts
  • State-specific legal context
Start your plan

From listing to closing in 5 steps.

Parcel handles the heavy lifting. You stay in control.

01

Build your plan

You share your property details and Parcel prepares pricing and a launch plan built around your timeline.

Parcel handles:Pricing analysis, launch plan.
You handle:Property details, timeline.
02

Prepare the listing

Parcel schedules the photographer, builds your MLS entry, and preps disclosures, signage, and campaign assets.

Parcel handles:Professional photos, MLS entry, disclosures prep, yard sign & lockbox, campaign assets.
You handle:Review and approve.
03

Launch & show

Your listing goes live on the MLS and major portals with paid amplification and weekly performance reporting.

Parcel handles:MLS + portal launch, paid amplification, weekly reporting.
You handle:Keep the home show-ready; buyer's agents book via ShowingTime against your preferences.
04

Review offers

Every offer is read and the buyer qualified automatically, with a net-proceeds comparison and counter tools ready.

Parcel handles:Every offer read + buyer qualified automatically, net-proceeds comparison, counter tools (licensed broker negotiates on Broker-Backed).
You handle:Decide — accept, counter, or decline.
05

Contract to close

Every TREC deadline is tracked with reminders while your documents and next steps stay organized in your dashboard.

Parcel handles:Every TREC deadline tracked with reminders; documents and next steps in your dashboard.
You handle:Complete your tasks and show up to close.
Why Parcel

See how we stack up.

Full marketing, negotiation, and transaction support — without the gaps of a bare-bones flat-fee listing or the price tag of a traditional 3% agent.

MLS listing + portal syndication (Zillow, Redfin, Realtor.com)

Basic flat-fee MLS service
Included — upload-it-yourself
Parcel
Included — managed for you
Traditional 3% listing agent
Included

Professional photography

Basic flat-fee MLS service
Extra cost
Parcel
Included
Traditional 3% listing agent
Usually included

Written pricing analysis & weekly price check-ins

Basic flat-fee MLS service
Not included
Parcel
Included (AI + broker oversight)
Traditional 3% listing agent
Agent's opinion of value

Managed paid advertising

Basic flat-fee MLS service
Not included
Parcel
Included amplification
Traditional 3% listing agent
Varies by agent

Offer review & buyer qualification

Basic flat-fee MLS service
You're on your own
Parcel
Every offer read + qualified automatically
Traditional 3% listing agent
Agent reviews

Counteroffers & negotiation

Basic flat-fee MLS service
You're on your own
Parcel
Tools included; add or start with a licensed broker
Traditional 3% listing agent
Agent negotiates

Contract-to-close deadline tracking

Basic flat-fee MLS service
You're on your own
Parcel
Every TREC deadline tracked + reminded
Traditional 3% listing agent
Agent/TC manages

Showings

Basic flat-fee MLS service
You coordinate
Parcel
Buyer's agents book via ShowingTime against your preferences
Traditional 3% listing agent
Agent coordinates

Local accountability

Basic flat-fee MLS service
Online-only service
Parcel
Licensed DFW brokerage
Traditional 3% listing agent
Local agent

What you pay

Basic flat-fee MLS service
~$400–$700 flat
Parcel
$2,000–$4,000 flat
Traditional 3% listing agent
~3% of sale price (≈$12,000+ on a typical DFW home)

* Cost ranges are illustrative flat-fee and commission-based estimates for the Dallas–Fort Worth market and will vary by provider and sale price.

Why sellers choose Parcel.

  • Your sale comes first — not our ability to monetize your listing
  • No referral fees, no lead selling, no mystery about who's working for you
  • Keep more of your equity with a flat fee and no surprises at closing
  • Stay in control from pricing through closing.

Simple, transparent pricing

Pay only for what you need — and only the rest when you close.

Starter

Free

No credit card required

Get your home valuation estimate and on-demand chat guidance — no commitment required.

  • Home valuation estimate
  • On-demand chat guidance
Create free account

List & Market

$2,000total

Start for $500 — pay the rest only when you close

Everything you need to list and sell — for less than you think.

vs. 3% on a $340K Texas home — keep $8,200 more at closing.

Best For

Sellers who want professional marketing and guidance and prefer to manage showings and offers themselves.

  • Done-for-you advertising campaign across social media and display networks
  • MLS listing & syndication to Zillow, Redfin, Realtor.com
  • Professional listing photography included
  • Disclosures handled
  • On-demand chat guidance
  • Professional yard signage

Get an offer and want a pro in your corner? Add a licensed broker to negotiate it — upgrade anytime.

Get started
Most Popular

Broker-Backed

$4,000total

Start for $750 — pay the rest only when you close

Choose your payment schedule

A licensed Texas broker supporting your negotiations, with weekly check-ins.

vs. 3% on a $340K Texas home — keep $6,200 more at closing.

Best For

Sellers who want a licensed broker supporting their negotiations and checking in each week.

  • Everything in List & Market
  • A licensed Texas broker supporting your negotiations
  • Weekly check-ins through your sale
  • Offer evaluation and counteroffer strategy
  • Contract and deadline guidance
  • Priority support
Get started

Become a founding Parcel seller

Parcel is opening its first Dallas–Fort Worth listings. Founding sellers work directly with the team behind the product — direct onboarding, fast answers, and a real say in how the selling experience evolves.

Build my free selling plan

Be first when we reach your city.

Parcel is live in the Dallas–Fort Worth metroplex today, with Austin, Houston, and San Antonio coming soon. Join the waitlist and we'll tell you the moment we launch in your city.

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Ask a home-selling question.